Skin-honoring, deliberately sustainable, and unconventionally clean, Vapour Beauty asked for our help realigning their mystic, fluid and free makeup brand after they lost sight of their creative way.

We refined and built on that creative with a clear direction that focused on dreamy desert lifestyle visuals and elevated stylized product imagery. We directed and mentored their in-house product photographer so that future shoots would match our expectations, and we worked with their in-house make-up artist and model photographer to capture editorial imagery that transcends standard beauty shots.

We assisted with social media and email marketing, establishing proper rules for font, color, and layout styles. We also wrote marketing and product copy for various launches and outreach.

We delivered a consistent and aligned visual narrative that’s ethereal and wildly unique.